Betty Fekadu is a UX Designer at Deloitte Consulting
Bridging the worlds of government innovation & gen-AI startups, while focused on usability
Government innovation
4+ years of experience serving federal and state government clients in UX design and research roles
Gen-AI startup growth
Designed a prototype for justwords.ai, early stage startup founded by fellow UC Berkeley graduate, to feature in YCombinator W24
Usability testing
Led 30+ usability testing (UT) sessions as a UT SME across multiple product streams to ensure functionality and content readability
Featured Projects
From Paper to Digital: A 50% Process Reduction in Income Verification for government client
Streamlined a 6-step process into 3 simple steps as a UX design team of 1
Designed a Gen-AI Prototype to Optimize Product Copy for a YCombinator W24 startup
justwords.ai optimizes product copy on emails, push notifications, etc. for large companies
Explored User Needs for GoogleFi Customers Traveling Abroad
Understanding how customers use domestic cell phone plans while traveling abroad
Where curiosity & creativity meet
Highlighting a few projects from my Masters of Information Management Systems program at UC Berkeley
Turning a Succulent into a Soundboard: Exploring Tangible User Interfaces
Leveraged the plant's conductive properties for a unique user experience where touching each petal alters the sound.
Graduate Course Title: Tangible User Interfaces (TUI)
Scan & Shop: A Mobile App Concept for Trader Joe's
Simplifying the Trader Joe's shopping experience, this app lets users scan products to view ingredients, recipes, and customer reviews instantly.
Graduate Course Title: Product Design Studio
