Betty Fekadu is a UX Designer at Deloitte Consulting
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Bridging the worlds of government innovation & gen-AI startups, while focused on usability
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4+ years of experience serving federal and state government clients in UX design and research roles
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Designed a prototype for justwords.ai, early stage startup founded by fellow UC Berkeley graduate, to feature in YCombinator W24
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Led 30+ usability testing (UT) sessions as a UT SME across multiple product streams to ensure functionality and content readability
Featured Projects
From Paper to Digital: A 50% Process Reduction in Income Verification for federal government client
Streamlined a 6-step process into 3 simple steps as a UX design team of 1
Skills used: Wireframing, Prototyping, Usability Testing
Designed a Gen-AI Prototype to Optimize Product Copy for a YCombinator W24 startup
justwords.ai optimizes product copy on emails, push notifications, etc. for large companies
Skills used: Wireframing, Prototyping
Explored User Needs for GoogleFi Customers Traveling Abroad
Understanding how customers use domestic cell phone plans while traveling abroad
Fun fact: Presented findings at the Google office in San Francisco
Skills used: User Personas, Competitive Analysis, Affinity Mapping, User Interviews, Diary Studies
Where curiosity & creativity meet
Highlighting a few projects from my Masters of Information Management Systems program at UC Berkeley
Turning a Succulent into a Soundboard: Exploring Tangible User Interfaces
Leveraged the plant's conductive properties for a unique user experience where touching each petal alters the sound.
Graduate Course Title: Tangible User Interfaces (TUI)
Scan & Shop: A Mobile App Concept for Trader Joe's
Simplifying the Trader Joe's shopping experience, this app lets users scan products to view ingredients, recipes, and customer reviews instantly.
Graduate Course Title: Product Design Studio
